“Unmelt” is a product line initiative that incentivizes a more sustainable way of consuming. It’s a communal effort to build environmentally friendly economies that will help untrace all human damage that has been contributing to global warming, ice melting, and the rise of sea levels worldwide.
“Unmelt” is a brand that targets both, B2B and B2C audiences. Overall, this project convenes producers and consumers around the world to take action upon climate change, believing change resides in having new ways of making and creating the things we already do. This project involves the development of the visual identity of the brand, including all the applications.
The main logo is composed of two elements: on the one hand, the name of the brand, “Unmelt”, and on the other hand, four layers. These layers can represent different factors. Firstly, the relation between ice layers and sea levels, cause when the sea levels increase, ice layers decrease, and vice versa. Moreover, they also symbolize the well-known battery life, which creates an urgency about something that needs to be solved. A product will beconsidered “Unmelt” when it meets the following fundamental requirements: it is composed of at least 80% recycled or organic materials, and it features a completely white exterior. For this reason, the brand’s main color will be white, so all the elements will be as white as possible.
Logo’s language. This logo has a peculiar use, because of the fact that it changes also be appropriate, which means that the more “Unmelt” the product is, the more filled depending on the application. When a product meets the fundamental requirements layers it will achieve, so the logo version would change from the left one to the right one. mentioned before, it will bear the logo shown on the left. Meanwhile, if the product increases the percentage of organic materials to 85%, 90%, 95% or 100%, the logo will also be appropriate, which means that the more “Unmelt” the product is, the more filled layers it will achieve, so the logo version would change from the left one to the right one.
In collaboration with:
David Pedroza and Alessia Cillari.
February 2024