Creator of my personal brand: Alora. “Alora” is a brand created in September 2022 and built upon my illustrations. In fact, one of the aims of the brand is to enhance the visibility of creativity and individual art. These illustrations give me the chance to design different products, such as, totebags, t-shirts, and sweatshirts. “Alora” is characterized by its vibrant colors and positive vibes, consistently maintaining close connections with its clients. The main characteristic of the brand is the fact that offers the possibility to customise every design, so each product will be exclusive, unique, and personal for each customer.
The logo is composed of thin black lines of different thicknesses. This imperfection adds a sense of closeness, informality, and transparency to the brand, highlighting that it is a handcrafted work. The most notable characteristic of this typographic logo is its simplicity, which strikes a balance with the complexity of the illustrations. It is composed by handmade letters, featuring the same delicate lines used in the illustrations. This creates visual coherence, establishing a relationship between the illustration and the brand.
September 2022 – Ongoing